What is Customer Journey Mapping? Customer journey mapping is the process of creating a visual map that shows the steps a customer takes when interacting with a business. This includes everything from discovering the brand to making a purchase and beyond. By mapping out the customer journey, businesses can better understand their customers' experiences and […]
What is Bulk Media Buying? Bulk media buying is when a company buys a large amount of advertising space or time at once. This can be on websites, TV channels, radio stations, or social media platforms. By purchasing in bulk, companies often get a discount, which helps them save money. Benefits of Bulk Media Buying […]
Bridging the Gap Between Digital and Traditional Media Advertising has evolved with the rise of digital platforms, but traditional media like TV and print still hold significant value. This article explores how businesses can effectively combine social media and traditional media strategies to create a cohesive and powerful advertising campaign. The Importance of a Unified […]
The Impact of Visual Elements on Consumer Behaviour The realm of digital advertising is deeply intertwined with human psychology. This article explores how various design elements like colour, imagery, and layout can dramatically influence consumer engagement and decision-making processes, offering insights for marketers looking to enhance their digital ad effectiveness. Colour Psychology in Advertising The […]
The Jargon Jungle of Digital MarketingDigital marketing is riddled with buzzwords that often lose their essence due to overuse. Terms like “storytelling” and “millennials” have been worn thin, while other jargon like “display advertising” gets tossed around ambiguously. This confusion can make it challenging to grasp what truly constitutes effective digital advertising. Clarifying Display AdvertisingDisplay […]
